Description
This marketing research report
analyzes the development of the Russian perfume and cosmetics retail market in
2011 and 2012, and its medium-term development outlook. According to the
report, Russia is one of the world's largest perfume and cosmetics markets,
showing high growth rates compared to mature European and U.S. markets.
Overall, chain retail is one of the key growth drivers for the retail market.
To
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The report outlines global
development trends for the retail perfume and cosmetics industry, compares data
on the Russian market with other countries, identifies similarities, and
contains forecasts with regard to future development trends.
The report analyzes key market data
(exports, imports, value of retail sales) and offers forecasts for perfume and
cosmetics retail segment with regard to specialized chains, drogeries, direct
sales, etc. The updated version includes official statistics on retail sales
and imports in 2012. The report also provides a breakdown of the market by
perfume and cosmetics trade channels and formats, and highlights development
factors for 2013-2015.
This marketing research report
covers regional expansion by key perfume and cosmetics chains, including local
players. .
Research methodology
The following research methods were
used in this report:
- Desk study
- Questionnaire survey among specialty retail chains
- Analyzing statistical data released by the Federal Customs Service of the Russian Federation
- Desk study sources include materials taken from print and online media conference materials.
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