Retailing is changing. This is partly
due to the advent of the internet and partly because of a growing reluctance to
drive to out-of-town stores. Furniture retailers have adapted to the internet,
their next challenge is to think long and hard about the future of the
superstore. Their first move must be to experiment with moves back to the high
street (or, at least, to secondary locations) and see to what extent smaller
stores and the internet together can work better or as well as larger
out-of-town stores.
To
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TABLE OF CONTENT
Introduction
Definitions
Financial definitions
Abbreviations
Executive Summary
The market
Looking for the recovery
Figure 1: Spending on furniture,
2008-18
A £13 billion market
Reasons for (very) modest optimism
Change in attitudes
Companies, brands and innovation
Space allocation summary
Figure 2: Major furniture retailers:
Summary space allocation, June 2013
Ikea dominates
Figure 3: Leading furniture
retailers: Share of all spending on furniture, 2012
The consumer
Who shops where?
Figure 4: Furniture shops bought
from the in the last three years, June 2013
Factors in determining which store
to visit
Figure 5: Factors important when
buying furniture, June 2013
Online and in-store – how they
interact
Figure 6: Attitudes to buying
furniture, online and in-store, June 2013
What we think
Issues in the Market
What makes for success in furniture
retailing?
Time for furniture retailers to move
away from a marketing strategy based on being permanently on Sale and
interest-free credit?
Just how important are low prices?
Online will it kill furniture
stores? Does a furniture retailer have to be online?
Is there a future for the
superstore?
Trend Application
Prove it
Patriot Games
Mintel Futures: Human
The Market Environment
Key points
The downturn continues
Figure 7: GDP, PDI, consumer
expenditure and savings, at current prices, 2008-18
Figure 8: GDP, PDI, consumer
expenditure and savings, at constant 2008 prices, 2008-18
Figure 9: UK: The income squeeze –
inflation and wages growth, 2008-13
Consumer confidence
Figure 10: How consumers feel about
their current financial situation, Feb 2009-Jun 2013
Inflation
Figure 11: Inflation in furniture
and furnishings, June 2012 – June 2013
Second hand
Housing market
Figure 12: Average house prices,
2009-13
Figure 13: Housing transactions –
quarterly, not seasonally adjusted, 2006-13
Housing equity withdrawal
Figure 14: Housing equity
withdrawal, 2005-13
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