Description
The continued rises in average
incomes, increasing numbers of middle-class consumers and changing lifestyles,
such as busier working lives, have made prepared meals increasingly popular.
However, the category faces fierce competition from the diverse range of foods
available in foodservice, while supply chain issues remain a barrier in some
geographical areas.
To
Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/prepared-meals-china-july-2013
TABLE OF CONTENT
Introduction
In this report we answer the key
questions
Definition
Methodology
Executive Summary
The market
Figure 1: China value retail sales
of ready meals, 2008-18
Figure 2: China ready meals retail
sales, by segment, by value (RMB bn), 2008-12
Companies and brands
Figure 3: Leading companies’ shares
of retail value sales of ready meals in China, 2011-12
The consumer
Frequency of eating prepared meals
Figure 4: Frequency of eating
different types of prepared meals or meal kits, February 2013
Usage occasions
Retail channels
Most important factors considered
when buying prepared meals
Figure 5: Leading factors considered
when choosing prepared meals, February 2013
Attitudes towards prepared meals
Time and convenience are key drivers
of demand
Figure 6: Selected attitudes towards
prepared meals and meal kits, February 2013
Prepared meals suffer from a poor
image on health and taste
Figure 7: Selected attitudes towards
prepared meals, February 2013
Demand for premium products
Key trends
Convenience remains the main driver of
demand for prepared meals
Addressing health and taste concerns
will drive prepared meals
Premium prepared meals emerge in
China
The Market
Key points
Market size
Figure 8: Value and volume retail
sales of ready meals, China, 2008-18
Changing lifestyles and rising
incomes support demand for ready meals
while rise of modern trade
facilitates growing availability
The forecast
Figure 9: China retail sales of
ready meals, by value, 2008-18
Market segmentation
Figure 10: China ready meals retail
sales by segment, by value, 2008-12
Figure 11: China ready meals retail
sales by segment, by volume, 2008-12
Figure 12: China retail sales of
ready meals, by segment, by value and volume share, 2008 and 2012
Traditional dumplings maintain an
important role in the ready meals market
Frozen pizza is gaining popularity,
benefiting from foodservice
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll Free:
866-997-4948
No comments:
Post a Comment