Executive Summary
Generally, O2O is known as the
acronym for online-to-offline and recently drawing attention from many people.
However, there is an argument over the specific meaning of O2O because
the convergence between online and offline began years ago with the launch of
the internet.
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This report defines O2O as the
business attracting users of mobile and online network into the offline stores
based on common platforms whose effects on customer attraction can be evaluated
reasonably. There are a variety of O2O platforms in terms of distribution
contents, channels and customer attraction evaluation methods, which are in the
process of being developed.
The objective of the report is to
make business suggestions by analyzing Korea’s O2O market for those who are preparing
O2O-related services based on smartphone which include mobile carriers,
application service providers, membership point service providers and local
commercial companies. For that purpose, the report will be focused on
identifying O2O business models in Korea and analyzing their characteristics
and potential.
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