Hispanics have cut back their spending since the last
recession, but are still treating themselves to a certain extent. They are also
very reluctant to use any kind of debt to pay for things—preferring to pay cash
instead.
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Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Hispanic purchasing power growth
rate significantly higher than others
Figure 1: Purchasing power, by
race/Hispanic origin, 1990-2017
Hispanics are more cautious
post-recession, sacrifices and trade-offs are made
Figure 2: Average annual
expenditures by Hispanic consumer units, by category, 2003-11, in current
dollars
Household expenditures are expected
to remain the same
Figure 3: Spending on household
essentials in the next 30 days, by race/Hispanic origin, October 2011-November
2012
Clothing expenditures likely to
decline with increases in transportation costs
Figure 4: Changes in household
spending year over year, January 2013
Men plan to have more fun while
women focus on necessities
Figure 5: Changes in household
spending year over year—spending more, by gender and household income, January
2013
A small percentage report they are
struggling or in trouble financially
Figure 6: Changes in financial
situation year over year, by languages spoken in home, January 2013
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