Tuesday, 2 July 2013

New Study: Wine Market Size in Ireland - June 2013


With aggregate new product launches declining, flavour innovations similar to those seen in the cider category provide the drinks companies serving the Irish wine industry with an opportunity to breathe fresh life into a declining market and create potentially lucrative new revenue streams.

Introduction
Key themes of the report
Definition
Data sources
Abbreviations




Executive Summary
The market
Figure 1: Total wine sales, by volume, IoI, NI and RoI, 2008-18
Forecast
Figure 2: Total wine sales, by value, IoI, NI and RoI, 2008-18
Market factors
Taxation on wine increases in NI and RoI
Poor harvests negatively impacting global wine prices
Increased cost of living an issue for Irish consumers
Alcohol a key component of in-home gatherings
Alcohol taking a toll on Irish health
Companies, brands and innovations
The consumer
Supermarkets a key channel for purchasing wine
Figure 3: Consumers who have bought wine in the last six months and where it was purchased, NI and RoI, May 2013
Grape type most important factor when purchasing wine
Figure 4: Factors considered to be important when buying wine, NI and RoI, May 2013
Well-known brands trusted to provide a consistently good product
Figure 5: Agreement with statements relating to wine, NI and RoI, May 2013
What we think

Issues in the Market
Where are Irish consumers purchasing wine?
What is the size of the wine industry in Ireland?
What impact will the changes to the legislation regarding alcohol have on the wine industry?
Who are the key distributors in the wine industry in Ireland?
What are the alternatives to consuming wine?


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