Description
Coupled with the power of social
media, mobile connectivity is giving consumers access to more information
instantly than ever before. Viewed sociologically, m-commerce is changing
behaviour.
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Table of Content
Introduction
Market definition
Financial definitions
VAT
Abbreviations
Executive Summary
The market
Figure 1: Online retail sales,
2008-18
Segmentation by retail sector
Figure 2: Segmentation of online
retail sales by retail sector, 2012
Online sales per capita, by sector
Figure 3: Online retail sales per
capita, by retail sector, 2011 and 2012
M-commerce
Companies, brands and innovation
Figure 4: Leading ten online
retailers: shares of all online sales, 2012
Figure 5: Online shopping brand
personality – macro image, June 2013
Innovations
The consumer
Shopping online from home
Figure 6: The consumer: How they
shopped from home in last 12 months, April 2013
Figure 7: The consumer: Products
bought online from home in the last 12 months, April 2013
Shopping on the move via mobile
devices
Figure 8: The consumer: What they
bought online via mobile devices while out and about in past 12 months, April
2013
Where they shop online
Figure 9: UK: The consumer: Where
they shopped online in the past 12 months – any online, from home, and via
mobile while out and about, April 2013
Shopping habits and attitudes
Figure 10: The consumer: Online
shopping habits and attitudes, April 2013
Online versus in-store
Figure 11: The consumer: Agreement
with attitudes towards online shopping, April 2013
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