Description
Sustaining stronger rates of growth
in the color cosmetics category will rely on new product innovation as well as
the utilization of technology and expanded education efforts to help women
better navigate this sometimes overwhelming category.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. sales and fan
chart forecast of color cosmetics, at current prices, 2008-18
Market factors
Aging female population creates
challenges for category
Figure 2: U.S. Female population
aged 18 or older, by age, 2013-18
Hispanic women are engaged in the
category and represent growth potential
The consumer
Mascara is most regularly used
cosmetic product
Figure 3: Regular* color cosmetic
usage, February 2013
Splurge vs. save mentality
influences category behavior
Figure 4: Top five behaviors toward
cosmetics, by total respondents and 18-24 year olds, February 2013
Women interested in improved
performance, ease of use claims
Figure 5: Interest in cosmetic
claims/benefits, February 2013
In-store sampling drives highest
levels of interest
Figure 6: Interest in cosmetic
information sources, February 2013
Attitudes toward color cosmetics
Figure 7: Top five attitudes toward
cosmetics, by total respondents and 65+ age group, February 2013
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