Manufacturers of technology products are placing more emphasis on
monetising their content platforms, so much so that they are often willing to
take a hit on hardware margins. This trend, where content is becoming king,
could start to expand into more product sectors as brands may look to subsidise
product costs alongside fixed-term subscriptions.
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Introduction
Definition
Abbreviations
Executive Summary
Consumer technology products
Figure 1: Household/personal
ownership of consumer technology products, January and April 2013
Figure 2: Household ownership of
computers and e-readers, January 2012 - April 2013
Figure 3: Personal ownership of
mobile phones, January 2012 - April 2013
Figure 4: Plans for purchase or
upgrade of consumer technology products in the next three months, January and
April 2013
Online activities
Figure 5: Online activities
performed in the past three months, April 2013 and percentage-point change
between April 2012 and April 2013
Digital advertising
Figure 6: Digital advertising seen,
clicked on and bought from within the past three months, April 2013
Emails most effective in terms of
click conversion
Figure 7: Proportion of people who
have clicked on or bought from an advert they have seen in the past three
months, April 2013
People aged 25-34 most likely to
respond to online ads
Figure 8: Digital adverts bought
from in the past three months, by age, April 2013
Attitudes towards digital
advertising
Figure 9: Attitudes towards digital
advertising, April 2013
European comparisons
Household ownership of technology
products
Figure 10: Household ownership of
consumer technology products in France, Germany, Italy, Spain and the UK,
April/May 2013
Televisions
Figure 11: Household ownership of
television sets in France, Germany, Italy, Spain and the UK, April/May 2013
Computers and e-readers
Figure 12: Household ownership of
computers and e-readers in France, Germany, Italy, Spain and the UK, April/May
2013
Online activities
Figure 13: Top ten online activities
performed in the past three months in France, Germany, Italy and Spain, May
2013
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