Tea enjoys a long-established role
as a quintessentially British drink. Even today, the majority of consumers see
tea drinking as part of being British, and report enjoying the ritual of
drinking tea, offering a strong platform for communication around these issues.
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Introduction
Definition
Excluded
Abbreviations
Executive Summary
The market
The future
Figure 1: Retail value sales and
forecast of tea*, UK, by value, 2007-17
Figure 2: Retail value sales and
forecast of hot chocolate and malted drinks, UK, by value, 2007-17
Market factors
Growth in 25-34s will support the
market
Health remains an issue
Encouraging consumers to trade up to
more premium tea will add value to the market
Companies, brands and innovation
Unilever leads the market
Figure 3: Estimated manufacturer
shares in the UK retail tea market, by value, 2012/13*
NPD continues to drive the market
Unilever dominates ad investment
The consumer
Almost nine in ten drink tea
Figure 4: Consumption of tea, hot
chocolate and malted drinks, February 2013
Standard tea deemed traditional and
refreshing
Figure 5: Correspondence analysis of
qualities associated with selected hot drinks, February 2013
Three in four see tea drinking as a
British trait
Figure 6: Agreement with statements
on standard tea and speciality tea, February 2013
Herbal teas are healthier than
standard, according to a third
Figure 7: Agreement with statements
on herbal tea, February 2013
Sizeable minority see hot chocolate
as a ‘treat’
Figure 8: Attitudes towards hot
chocolate and malted drinks, February 2013
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