The most successful travel providers
will provide travelers with cost incentives and tools that give them home-like
comfort while on the road. Nowadays, many travelers are on the road primarily
for short-stay conferences and seminars. However, there are still more engaged
travelers who not only take business trips for a wider variety of reasons, but
also depend on travel for their livelihood. The industry should look to the
needs and preferences of these individuals to determine how to better service
all types of business travelers.
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations
Terms
To
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Executive Summary
The market
Domestic business travel expected to
pick up 2015-17
Figure 1: Total U.S. domestic
business travel spending, at current prices with best- and worst-case
scenarios, 2007-17
The consumer
Business travelers most likely to
attend conferences and seminars
Figure 2: Reasons for business
travel in the last three years, March-April 2013
Restaurant and hotel employees the
most likely to influence business travel choices
Figure 3: How customer service
impacts airline, hotel, car rental, and restaurant choices, March-April 2013
Business travelers want the comforts
of home, the tech-savvy way
Yet, many business travelers still
see the benefits of “switching off”
Figure 4: Opinions about taking a
break from the internet, business flyers vs. all, October 2011-November 2012
What we think
Issues and Insights
Who travels for business, and why
The issues
The implications
How business travelers book their
trips
The issues
The implications
What business travelers want from an
airline
The issue
The implications
What business travelers want from
hotels
The issues
The implications
What business travelers want from
restaurants
The issue
The implications
What business travelers want from
car rentals
The issue
The implications
Trend Application
Inspire trend: Life Hacking
Inspire trend: Creative Class
Mintel Futures: Human
To
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