China Tourism Industry Report,
2013-2017
China
tourism market has gained momentum in recent years, with the CAGR of 26.2%
between 2009 and 2012. In 2012, the revenue in China tourism industry
approximated RMB2.6 trillion, up 15.1% year-on-year.
China
is at the turning point for economic restructuring and upgrading, leading to
the economic growth slowdown but still in a robust way. Coupled with the
improvement of national income level, the tourism industry of China witnesses
consolidated growth, with the estimated revenue in 2013 growing by 14.3%
year-on-year.
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Domestic
Tourism Is Of Absolute Dominance
China
tourism industry is made up of domestic tourism, inbound tourism and outbound
tourism. Of these, domestic tourism is of absolute dominance in terms of either
population or revenue. In 2012, the population of domestic tourism stood at
2.957 billion person-times, accounting for 93.2%, with the revenue hitting
RMB2.2706 trillion or 87.8%. It is estimated that the number of domestic
tourists in 2013 will claim 3.275 billion person-times, standing at 95.3%, with
the targeted revenue increasing by 15.4% year-on-year to RMB2.62 trillion.
The
Number of Star Hotels Demonstrates Shrinkage, while the Number of High-End
Hotels Continue Expanding
In
2012, China had a total of 24,900 travel agencies with a year-on-year increase
of 5.3%. In 2007-2012, the number of travel agencies in China witnessed stable
growth momentum, with the CAGR of 4.8%. In particular, the number of star-class
hotels saw a CAGR of negatively 3.5% from 2007 to 2012, three-star hotels 5.9%,
four-star hotels 10.5%, and five-star hotels 13.9%.
The
report touches on 20 major tourism enterprises, of which, three ones specialize
in hotel running, one mainly involves in cruise business and the other 16 ones
feature tourism industry. In 2012, the top three tourism companies by revenue
came to Overseas Chinese Town (Group) Co., Ltd., China International Travel
Group and China CYTS Tours Holding; the top three ones by net profit margin
were as follows: Lijiang Yulong Tourism (33.2%), Emei Shan Tourism Company
Limited (19.9%), Overseas Chinese Town (Group) Co., Ltd. (18.2%).
In
2013Q1-Q3, the top three by revenue in the ranking list remained unchanged, but
the top three ones by profitability made a change with Emei Shan Tourism
Company Limited losing out to Dalian Sunasia Tourism Holding Co.,Ltd.. In 2013,
the three- Overseas Chinese Town (Group) Co., Ltd., Huatian Hotel Group CO.,LTD
and Dalian Sunasia Tourism Holding, experienced a year-on-year sharp rise of
66.7%, 24.8% and 17.6%, respectively. By contrast, another three ones,
including XI'AN Tourism (Group), Guilin Tourism Corporation Limited and Wuhan
Sante Cableways Group -witnessed the worst business performance in the same
period, making them become the only three industrial players suffering severe
losses.
The
report highlights the followings:
- status quo (revenue, number of tourists), development trend (next one to five years), and market segmentation (by product, region, etc.) of China tourism industry;
- operation (development scale, revenue, revenue structure, distribution, the number of travel businesses and star-class hotels, the number of guest rooms and occupancy rate) of travel agencies and hotels;
- 20 key Chinese tourism enterprises, travel agencies and hotels; focusing on their operation, revenue structure, latest dynamics and development outlook from different perspectives.
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