Average spend per head on underwear
remains low, as a result of the wide availability of low-priced pants and bras,
the popularity of multipacks and half of consumers only buying new items when
their old ones have worn out.
Introduction
Definitions
Abbreviations
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Executive Summary
The market
Figure 1: Best- and worst-case
forecast of UK retail value sales of underwear, 2007-17
Market factors
Figure 2: Proportion of obese
population, by gender, 2005-50
Olympics boost sports underwear
market
Figure 3: Regular and occasional
participation* in sport, 2008-12
Changing population structure
Companies, brands and innovation
Retail shares
Who’s innovating?
The consumer
Women are the main purchasers
Figure 4: Women who have purchased
any underwear for themselves or someone else either in-store or online in the
last 12 months, by age, socio-economic group and presence of children, April
2013
Women and types of underwear
Figure 5: Types of underwear women
have bought for themselves or received as a gift, April 2013
Men and types of underwear
Figure 6: Types of underwear men
have bought for themselves or received as a gift, April 2013
Where underwear is bought
Figure 7: Retailers in-store and
online from where underwear was bought for self or someone else in the last 12
months, by gender, April 2013
Amount spent on underwear
Figure 8: Amount spent on underwear
in the last 12 months, by gender, April 2013
Three in ten women buy underwear for
their men
Figure 9: Attitudes towards buying
underwear, by gender, April 2013
Women are most loyal
Gifting
Quality beats price
Figure 10: Attitudes towards
shopping for underwear, April 2013
Fit is barrier to online shopping
Advice from staff
What would encourage consumers to
buy underwear
Figure 11: What would encourage you
to buy underwear, April 2013
What we think
To
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Issues in the Market
What is the impact of growing
competition in the underwear market?
How important is celebrity
endorsement to the underwear market?
What will drive growth in the
underwear market over the next few years?
What demographic will drive growth
in the underwear market?
Do consumers buy underwear online or
what is putting them off?
Trend Applications
Trend: Return to the Experts
Trend: Many Mes
Mintel Futures: Old Gold
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