Housecleaning is a time-consuming
but emotionally satisfying task that consumers view as important not only in
making their homes presentable but also in keeping their families healthy.
While housecleaners express interest in products that make cleaning faster and
more efficient, they are more likely to prioritize cleaning effectiveness.
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/cleaning-the-house-us-june-2013
Executive Summary
A little less than five hours a week
spent on cleaning
Figure 1: Time spent cleaning the
house, by gender and age, February 2013
Cleaning more likely to happen a
little at a time than all at once
Figure 2: General housecleaning
approach: a little at a time vs. thorough, top-to-bottom cleaning, by time
spent cleaning, February 2013
Approaches vary from task to task
Figure 3: Approach to various
cleaning tasks, February 2013
Consumers prioritize cleaning
performance over other product attributes
Figure 4: Importance of cleaning
product qualities, February 2013
Combination of visible and invisible
cues signal sufficient cleaning
Figure 5: Signals for having cleaned
enough, February 2013
Strong emotional motivations for
housecleaning and care
Different interpretations of the
link between a clean home and health
Figure 6: General home care
attitudes, strongly agree, February 2013
What we think
Issues and Insights
What motivates consumers to clean
the house?
Quick and easy vs. thorough and
regular
Housecleaning and health closely
associated
Could marketers encourage men to do
a greater share of the cleaning?
To
Buy The Copy of This Report Visit:
http://www.marketresearchreports.biz/analysis/169929
Trend Applications
Trend: Life Hacking
Trend: The Unfairer Sex
Mintel Futures: Old Gold
About Us
MarketResearchReports.Biz is the most comprehensive
collection of market research reports. MarketResearchReports.Biz services are
especially designed to save time and money of our clients. We are a one stop
solution for all your research needs, our main offerings are syndicated
research reports, custom research, subscription access and consulting services.
We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
No comments:
Post a Comment