Consumers are shifting the way they
use foodservice. Instead of large meals, they are tending to snack more. This
is a reflection of the economy, as well as their focus on health concerns.
Consumers are also using snacking as a way to socialize, choosing snacks rather
than meals and sharing items.
Understanding how consumers are
using restaurants in terms of what they are ordering, from where, and what else
they would like to see on the menu can help restaurants remain competitive.
Finding the right balance of price, health, and item type to meet the social
and other snacking needs is keeping restaurants up at night.
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Scope and Themes
What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: U.S. foodservice snack
sales and fan chart forecast of market, at current prices, 2007-17
Market drivers
Opportunities
Menu strategies
Figure 2: Segment breakdown of menu items
priced $0.99 or less, by incidence, Q1 2010-13
Figure 3: Top 10 menu items priced
$0.99 or less, by incidence, Q1 2010-13
The consumer
Figure 4: Desired snack additions at
restaurants, March 2013
Figure 5: Drivers for snacking at
restaurants, March 2013
Consumer attitudes
Figure 6: Agreement with attitudes
toward snacking at restaurants, March 2013
What we think
To
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Issues and Insights
How to meet the needs of consumers
as they shift toward a snack culture
The issues
The implications
How socialization affects menu
offerings and how items are consumed
The issues
The implications
How health impacts restaurant
snacking in terms of items and usage
The issues
The implications
The price value proposition that
attracts patrons and drives consumption
The issues
The implications
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