China Household Water Purifier Industry
Report, 2013-2016
The
frequency of water pollution incidents arouses public’s growing concern over
the quality of drinking water, calling for increasingly demanding quality of
drinking water. Thus, the household water purifier market has got boosted. In
2008-2013Q1, China household water purifier market kept growing by more than
30%.
As
of late 2012, the scale of China household water purifier market approximated
RMB15 billion, with low- and medium-range products such water purifier as
mainstream priced at roughly RMB2, 300 on average. As China water purifier
market is witnessing an improving environment, the industry is expected to be
regulated progressively and grow towards mid-and high-range tide.
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Thus
far, there are many industrial players in the regard in China. But most of them
are small and micro businesses. In China’s household water purifier market, a
few of big shots such as Midea, Qinyuan and Angel Group are occupying a lion’s
share. Among the top 10 homegrown water purifier brands in 2012, the market share
of the top 4 stood at a combined market share over 79%. In particular, Midea
water purifier swept the market share of 29.93%, topping the list by retail
volume.
The
report highlights the market scale, import & export, price and competition
pattern, and channel development of China household water purifier industry,
and studies three foreign companies including Pentair, Coway and Ecowater
Systems Ltd., as well as 12 domestic peers like Midea, Shanghai Canature
Environmental Products Co., Ltd., Beijing Origin Water Technology, Qinyuan,
Angel Group and Sacon Group.
Water
treatment equipments of Shanghai Canature Environmental Products cover
household and commercial water treatment products with the brands of Canature
and Bentair. As of late 2012, the annual capacity of water treatment equipment
assembly and parts hit 240,000 sets/units. Thus far, the company’s intelligent
household whole house water treatment equipment, commercial water dispenser and
the kit and supporting utility facilities are under construction and, it is
expected to achieve the full capacity in late March of 2014.
At
present, the company’s ancillary products are “Origin Water” water purifiers
which are mainly produced by its holding subsidiary-Beijing Originwater
Technology Co.,Ltd. with the annual capacity approximating 500,000 sets in
2010. In the first half year of 2013, the revenue from water purifier sales
business of the company skyrocketed by 440.14% year-on-year to RMB37.5826
million.
TABLE
OF CONTENT
1.
Overview
1.1
Definition
1.2
Classification
2.
Development of China Water Purifier Industry
2.1
Drinking Water Environment
2.2
Policy
2.3
Market Scale
2.4
Import & Export
2.5
Price
2.6
Competition Pattern
2.7
Channel Development
3.
Leading Water Purifier Companies Worldwide
3.1
Pentair
3.1.1
Profile
3.1.2
Operation
3.1.3
Revenue Structure
3.1.4
R&D
3.1.5
Water Business
3.1.6
Business in China
3.2
Coway
3.2.1
Profile
3.2.2
Operation
3.2.3
Revenue Structure
3.2.4
Water Purifier Business
3.2.5
Marketing Mode
3.2.6
Business in China
3.3
Ecowater Systems Ltd.
3.3.1
Profile
3.3.2
Business in China
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4.
Leading Water Purifier Enterprises in China
4.1
Midea (000333)
4.1.1
Profile
4.1.2
Operation
4.1.3
Revenue Structure
4.1.4
Gross Margin
4.1.5
Business in China
4.1.6
Development Prospect
4.2
Shanghai Canature Environmental Products Co., Ltd. (300272)
4.2.1
Profile
4.2.2
Operation
4.2.3
Revenue Structure
4.2.4
Gross Margin
4.2.5
Clients & Suppliers
4.2.6
R&D and Investment
4.2.7
Water Purifier Business
4.2.8
Marketing Mode
4.2.9
Development Prospect
4.3
Beijing Origin Water Technology (300070)
4.3.1
Profile
4.3.2
Operation
4.3.3
Revenue Structure
4.3.4
Gross Margin
4.3.5
R&D and Investment
4.3.6
Clients
4.3.7
Water Purifier Business
4.4
Angel Group
4.5
Hainan Litree Purifying Technology Co., Ltd
4.6
Sacon Group
4.7
Qinyuan
4.8
LAMO Electrical Appliance Group Co.,Ltd.
4.9
Hidrotek
4.10
Cixi Runxin Electric Appliance Co., Ltd
4.11
Qingqing
4.12
Fujian Newland EnTech Co. Ltd.
5.
Conclusion & Prediction
5.1
Conclusion
5.2
Prediction
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