The global advertising market is
expected to reach approximately $505 B in 2013, representing a 3.5% growth
rate. Digital advertising is the fastest growing segment within advertising,
and within that segment, mobile is the fastest growing segment of Internet
advertising with a projected 67% growth rate.
To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/publicis-omnicom-group-vs-google-facebook-and-others-in-digital-advertising
The merger of advertising giants
would have more than 130,000 employees and will represent the number one
advertisement firm with Omincom $14.2 B and Publicis $8.8, the combined revenue
of $23B based on 2012 numbers. This surpasses the currently largest revenue
producer WPP with $15.95B. Coming in at a current fourth place is Interpublic
Group at $6.96B.
This research evaluates the proposed
merger between Omnicom and Publicis including challenges, synergies, market
opportunities, and recommendations for the combined company as it seeks to
leverage its assets to obtain a greater stake in the digital advertising
market. Recommendations include market focus, strategy, partnering, and
acquisitions.
Target Audience:
- Wireless carriers and Internet service providers
- Advertising groups, agencies, and media buyers
- Media companies, portals, and content providers
- Digital application, content, and commerce companies
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
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Free: 866-997-4948
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