Usage of apps and applications in Ireland will
continue to grow as they offer time-pressed Irish consumers a convenient way to
perform everyday tasks. Going forward, as consumers become accustomed to
conducting their daily activities through apps and applications, the companies
and brands that are able to provide these utilities will be best placed to
maximise the potentially lucrative opportunities that apps present.
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TABLE OF CONTENT
Introduction
Key themes of the report
Definition
Data sources
Abbreviations
Executive Summary
The market
Market factors
Ownership of app devices increases
in Ireland
Irish mobile internet infrastructure
improving
Apps making significant economic
contribution
Apple and Google dominate apps
market
Google’s Android popular on
smartphones, iOS on tablet
Companies, brands and innovations
Social networking apps most popular
among Irish consumers
Figure 1: Types of apps used on
smartphone/tablet/portable media device, NI and RoI, May 2013
Irish consumers unwilling to spend
on apps
Browsing app stores most likely to
lead to app downloads
Figure 2: Agreement with statements
relating to apps and applications, NI and RoI, May 2013
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