Hygiene practices are employed in
daily routine in order to deter and prevent the spread of micro-organism that
cause disease. Hygiene could be a concern at various strata, here the focus is
on personal care or personal hygiene. At individual level, hygiene market has
three broad segments viz. baby care products, feminine care products and adult
incontinence products.
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Among the class of baby care
products, a major constituent is ‘Diaper’, while in case of feminine care,
sanitary napkins are the key component. As far as adult incontinence products
are concerned, they generally talk of ‘adult absorbent briefs; which are to be
used when the person is unable to control the bladder and bowel movement due to
some underlying medical condition.
Diapers are of two types viz. Cloth
and Disposable. Cloth diapers are reusable while the disposable ones are thrown
after use. Both varieties of diapers have associated merits and demerits.
This report comprehensively
discusses the global hygiene and diaper market along with the regional markets
of China and Europe. Also, the diaper market segments like baby diapers and
incontinence products are reported in detail. The market dynamics prevalent in
the industry like key trends and developments (varying market characteristics,
brand power and market positioning strategies, correlation with life
expectancy, emergence of private label baby diapers, environment friendly
products, diaper buzzer) are elicited in depth.
Moreover, the underlying drivers,
such as increasing urban population, growing ageing population (+60 years),
rising healthcare expenditure, and ameliorating economic conditions, which are
expediting the industry growth are explicated. But in sync, there also exist
some issues like negative impact on surrounding environment and escalating
price pressure, which may hinder the industry expansion process, are also
discussed.
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