In the last few years there has been
a significant increase in the population suffering from hearing problems. On
account of the evolving technological environment, companies operating in the
healthcare and medical technology industry are now scaling new peaks. Also, the
respective sector’s growth is boosted by the rising number of health related
issues emanating from the changing lifestyle and incessantly evolving surroundings.
Hearing instruments industry is one such segment which witnessed enormous
growth on account of the same. This has enabled millions of people suffering
from hearing loss to lead a better life.
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Hearing loss occurs when there is
diminished sensitivity to the sounds normally heard. The term hearing
impairment is usually reserved for people who have relative insensitivity to
sound in the speech frequencies. The severity of hearing loss is categorized
according to the increase in volume above the usual level necessary before the
listener can detect it. There are three types of hearing loss: Conductive,
Sensorineural and Mixed hearing loss. The hearing losses according to the
severity are classified into four types: Mild, Moderate, Severe and Profound hearing
loss. The hearing loss is treated by hearing instruments which include two
categories: Hearing Aid and Hearing Implant.
The present report offers a
comprehensive analysis of the worldwide hearing instrument industry with a
special focus on the regional markets including North America, US, APAC, EMEA
and Korea. The competition in the global hearing instrument market is intense
with few large players viz. Sonova, William Demant, Siemens, and GN ReSound. In
addition, competitive landscape of VA market, retail market and NHS UK market
along with the company profiles of the leading players in the market are
discussed in detail.
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