Description
Christmas, Hanukkah, and Kwanzaa
sales represent 73% of total holiday expenditures. Mass merchandisers and
department stores are the retail channels most frequently used for holiday
purchases, particularly among blacks and Hispanics. Layaway payment options are
experiencing a surge in popularity for these groups, as well as for
Millennials. Millennial shoppers, the most avid holiday spenders and
celebrators, continue to be financially vulnerable, despite improving
macroeconomic conditions. Price sensitivity persists, and retailers are faced
with the challenges of showrooming.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/holiday-shopping-us-july-2013
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Increase in anticipated holiday
spending for holidays throughout the year
Figure 1: Anticipated total
expenditures (select) holidays, 2008 and 2012
Market drivers
Improving consumer confidence leads
to increase in holiday spending
Millennials spend for the holidays,
despite their economic woes
Multiculturals’ participation in
holiday shopping spurs growth
The consumer
Thanksgiving, Christmas most
associated with special sales of all product categories
Special sales particularly
associated with holidays by younger shoppers
Mass merchandisers, department
stores, online-only retailers most favored channels
Most plan their holiday expenses,
but few opt to save
Two-fifths purchased gift cards in
the past 12 months
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll
Free: 866-997-4948
No comments:
Post a Comment