According to China’s environmental
protection department statistics, 82% of the country’s rivers are polluted to
various extents. In China’s seven major river systems, almost 40% of the rivers
are not suitable to be as drinkable water resources; 78% of the rivers in
cities are not suitable to be as drinkable water resources; about 50% of the
urban groundwater is polluted. These shocking figures not only warn people to
treasure water resources, but also provide an opportunity for the rapid development
of water purifier industry.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/china-water-purifier-market-research-2013
In 2012, the output value of water
purifier industry in China was CNY 2.5 billion. With the enhancement of
people’s healthy consumption awareness, water purifier market is becoming
hotter and hotter. The number of industry new entrants is surging, and the
expansion projects are gradually put into operation. The output value of water
purifier industry is expected to be CNY 13.5 billion in 2017.
In 2012, in terms of the regional
distribution, the market shares of South China and East China are larger; the
two of them accounted for 63% of the national total market. The market share of
other regions was less than 10%.
Huidian Research survey shows that
98% of customers pay attention to price, function, brands and appearance. 12.5%
of customers favor foreign brands. 22.5% customers choose the domestic brands.
65% customers just focus on product itself rather than brand. Consumers’ choice
on water purifier products is transferring from sensibility to rationality.
Only the products with good quality and high cost-efficiency can be favored by
customers. So, enterprise should pay more attention to products rather than
other unpractical aspects.
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