The North American roof coating
industry is vast with 45 companies actively participating in the market. The
industry witnessed a decline due to economic slowdown in 2008-2009, but post
2010 the industry is gradually increasing. Roof coatings applications depend on
roof substrate and various types of roof coatings available in the market such
as thermal polyolefin (TPO), ethylene propylene diene monomer (EPDM), modified
bitumen, polyvinyl chloride (PVC), and many more. The North American roof
coating industry can be segmented into polymer, bituminous, reflective, and
polymer modified.
To
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Some of the key driving forces of
the industry are adoption of green roof technologies and rising prices of
heating and air conditioning systems. The major challenges faced by the roof
coating industry are innovation in order to achieve sustainability while
simultaneously managing the product cost. The industry is highly fragmented and
only 10% to 15% of the market is dominated by big manufacturers, so there are
tremendous growth opportunities for small manufacturers.
The key market participants in the
roof coating industry are Boral Roofing, U.S. Tile Co., Atlas Roofing,
MonierLifetile LLC, DaVinci Roofscapes, Carlisle Construction Materials, Decra
Roofing Systems, and Crowe Building Products Ltd.
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