Sales of core garden products and plants go through
seasonal peaks and troughs because the main shopping season is from Easter to
mid-summer, and the weather plays an important part in affecting demand. Wet or
cold weather keeps people indoors and spending on the garden slumps. Garden
specialists have developed robust strategies for compensating for the risks
associated with this volatility. As well as weather-proofing more selling
space, they are expanding ranges to incorporate goods and services that act as
attractions to people.
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Table of Content
Introduction
Definitions
Abbreviations
Executive Summary
The market
Figure 1: Actual and forecast
consumer spend on garden products, 2008-18
Figure 2: Consumer spend on garden
products, by segment, 2012
Market factors
How many gardens?
Figure 3: Percentage of people with
or without a garden or outdoor space, March 2013
Rainy days
More gardeners
Barbecuing in the garden
Pent-up demand
Companies and distribution
Figure 4: Retail sales of garden
products, by outlet type, 2012
Figure 5: Percentage of garden
products sales online, by value, 2008-12
The consumer
Figure 6: Responsibility for the
garden, June 2013
Figure 7: Types of garden, June 2013
Figure 8: Any garden products
purchased in the last twelve months, by age and socio-economic group, March
2013
Figure 9: Garden products purchased
in the last twelve months, March 2013
Figure 10: Garden products purchased
in the last twelve months, bought any and bought any online, March 2013
Figure 11: Buying garden products,
March 2013
Figure 12: Plans for the garden for
the next twelve months, March 2013
Gardens associated with relaxation
Figure 13: Attitudes to the garden,
June 2013
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