The sports goods retailing market is
heading into a period of potentially significant change as the major chains
look to step into the gap left by the collapse of JJB, the independent sector
attempts to reverse long-term trends of steady decline and brands themselves
begin to take control of their own high street and online sales channels.
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TABLE OF CONTENT
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Consumer expenditure on
sports goods, 2008-18
Market bats on after JJB’s dismissal
Major chains ambitious for the
future
Market drivers
Participation growth widens pool of
potential buyers
Sports stores resist the challenge
of the internet
Market segmentation
Figure 2: Expenditure on sports
goods (£m), by segment, 2012
Clothing still the key item of kit
Interest in running helps footwear
step up
The consumer
Figure 3: Sports goods purchasing
habits, May 2013
Pressure on incomes raises cash
consciousness
Battle lines drawn around consumers’
quest for low-cost quality
Figure 4: Incentives to sports goods
purchasing, May 2013
Ability to pay and ability to play
the key drivers of purchasing
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