This report is an assessment of the
Indian Personal Hygiene market, within the context of the personal care
industry, and the opportunities and challenges it presents. It analyses the
diverse segments of the industry and the dynamics that propel it. The
opportunities, competition, infrastructure investment and regulatory policies
that govern the sector are also examined in the report. The personal hygiene
segment in India is witnessing a trend of premiumization, primarily in the
urban market segment.
To
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Consumers are more inclined towards
buying the best available products. This up-trading in personal care was a
predicted phenomenon given the contemporary reach of media and emphasis on
grooming.
Table of Content
Executive Summary
1. Overview
1.1 Indian Personal Care
Market
1.2 Indian Personal Hygiene
Market
2. Product Consumption Pattern
2.1 Consumption in Rural & Urban
Areas
3. Market Segmentation
3.1 Oral Care Market
3.2 Bath & Shower Market
3.3 Antiperspirants & Deodorants
Market
3.4 Hand Wash Market
3.5 Antiseptic Liquid Market
3.6 Feminine Hygiene Market
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