Holiday centres still show very similar seasonal patterns to domestic tourism
as a whole and could do more to promote awareness of their year-round
weather-proof advantages compared to many other UK holiday types. The
proportion of breaks taken during the winter months remains especially low.
According to Mintel’s research, only Center Parcs has been able to stake a
clear claim to being a winter break option.
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Introduction
Definition
Abbreviations
Executive Summary
The market
Holiday centre market worth almost
£1.6 billion
Figure 1: Volume forecast of holiday
centre visits, 2012-17
Figure 2: Value forecast of holiday
centre visits, 2012-17
New Center Parcs site to boost
volumes
Market factors
Domestic tourism maintains
staycation advantage
Figure 3: Domestic versus overseas
trips (volume) as a percentage of all holidays, 2007-12
UK holidays getting shorter…
Figure 4: Average length of domestic
holiday visits, 2007-12
… but wetter
Households still feeling the squeeze
Figure 5: GDP quarterly percentage
change, Q1 2004-Q1 2013
Companies, brands and innovation
Bourne Leisure and Center Parcs
investing over half a billion pounds
Figure 6: Key brands: Holiday
centres and parks, May 2013
The consumer
One in five adults go to holiday
centres
Figure 7: Holiday centres visited in
the past two years, April 2013
Seven out of ten trips taken
March-August
Figure 8: Type, season and location
of last visit to a holiday centre, April 2013
Indoor pool is top choice
Figure 9: Preferred facilities when
visiting a holiday centre, April 2013
Coast seen as better value than
countryside
Figure 10: Attitudes towards holiday
centres, April 2013
What we think
To
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