The market for biscuits is very
promising, and expecting a higher growth in near future. Business market is all
about effective decision making, and strategic planning as to how to sell, what
kind packaging should be done, what will be the pricing strategy etc. Decisions
affect the results, whether good or bad, and also affect the competition and
the market as a whole. United States and Europe are dominating the world biscuits
market.
Asia- pacific region is one of the
fastest growing markets. The Biscuits market can be characterized as organized
(Big Players) and unorganized sector (Local Players) in each region.
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Biscuits market is seen to be
dominating in the food industry due to its innovative packaging, new flavors,
tastes, shapes, new technologies, and rising health consciousness among
consumers. In the Rural and urban population, urban population holds largest
share in this market. Local players are catering to the rural area whereas
urban population is catered by the organized sector.
Here are some opportunities which
can be grabbed if due attention is paid. These are:
- Differentiate between the target customer and Potential customer
- Regular feedback should be collected from masses
- Increase in promotional strategies
Opportunities are bright but some
restraints that can affect the market are:
- Increasing logistics cost
- Increase in number of competitive products
- Hike in raw material cost
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