Description
Allegations launched by the European
Commission into Eurotunnel levying excessively high track access charges could
also see passenger ticket prices fall – Eurostar currently pays Eurotunnel as
much as £19 per passenger. The increased competition offered by Deutsche Bahn’s
entry into the market could also serve to reduce cross-Channel ticket prices as
both rail operators will be running direct services to Lille and Brussels.
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TABLE OF CONTENT
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Volume forecast for UK
short-haul holiday market, 2007-17
Market volume is expected to remain
flat before returning to growth in 2014
Value growth is set to outpace
volume growth as confidence improves
Figure 2: Value forecast for UK
short-haul holiday market, 2007-17
Market drivers
Pound regains some ground after
eight-month slide
Figure 3: Foreign exchange rate
index, GBP against key short-haul destination currencies, January 2012-June
2013
High jet fuel prices weigh on
consumer sentiment towards flying
Figure 4: Jet fuel prices, GBP per
gallon, April 2008-January 2013
The competitive landscape for
Channel crossings set to intensify
Market share and segmentation
Independent segment continues to
cede market share
Figure 5: Independent vs.
non-independent short-haul holidays, by volume, 2008-12
Tunnel segment grew by 12.8% in 2012
to take a 10% market share
Spain and France held a 55% share of
the short-haul market in 2012
Spain attracts 298,000 extra trips
in 2012, while Ireland sheds 232,000
French air, rail and Eiffel Tower
strikes in 2013 set to accelerate downward trend
The consumer
61% of adults have taken a
short-haul holiday in the last two years
Figure 6: Short-haul holiday
destinations visited in the last two years, April 2013
Beach holidays dominate with a 41%
market share
Figure 7: Last short-haul holiday
type, April 2013
56% of short-haul holidays are
booked independently
Figure 8: Short-haul holiday booking
method used for last trip, April 2013
33% of adults are considering a
short-haul holiday in 2013/14
Figure 9: Attitudes towards
short-haul holidays, April 2013
Spain is set to retain its dominance
in the short-haul holiday market
Figure 10: Next short-haul holiday
destination, April 2013
Revisiting is the primary driver in
choosing a short-haul destination
Figure 11: Motivations behind chosen
destination, April 2013
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