Description
Mintel estimates that total online
footwear sales grew by a little more than 19% in 2012, bringing online category
sales to £843 million, which equates to 10.5% of all footwear purchase. We
expect 2013 to be a year of further strong growth that will bring online
footwear sales to virtually £1 billion. In the future, while online will
continue to grow, as the comparatives strengthen, we expect annual growth rates
to slow a little.
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Table of Content
Introduction
Definitions
Excluded
Abbreviations
Executive Summary
The market
Figure 1: UK footwear sales, best-
and worst-case forecast, 2008-18
Sales estimated to grow 5% in 2013
Weather impacts footwear sales
Market factors
Online growth
Companies, brands and innovation
Market shares
Figure 2: Ten leading retailers’
shares of consumer spending on footwear, 2012
Sector shares
Figure 3: Compound annual growth
rates in revenues, selected retailers, 2008-11
Innovation
Brands
Figure 4: Attitudes towards and
usage of brands in the footwear retailing sector, April 2013
The consumer
Where they buy
Figure 5: Where they buy, May 2013
Trying on for fit
Figure 6: Attitudes towards shopping
for footwear, May 2013
Buying clothes and shoes at the same
time
Importance of quality footwear
Figure 7: Further attitudes towards
shopping for footwear, May 2013
Under-35s sacrifice fit for fashion
Brands play an important role
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