Changing workplace dynamics have caused a shift in
the market for traditional workwear. No longer is formal attire required in
many offices and dress codes are becoming less common. Casual wear is not only
acceptable, but has become the norm in many workplaces, resulting in decreased
demand for traditional business attire. Retailers need to rethink the
definition of workwear in order to encourage sales in this category.
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TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Market factors
Employment levels in relation to the
workwear market
Figure 1: U.S. Unemployment and
underemployment rates, January 2010- May 2013
Changes in workplace environments
impact the category
The consumer
Business casual most commonly worn
by the employed
Figure 2: Types of clothing most
often worn to work, by gender, March 2013
Work and non-work wardrobes kept
separate
Figure 3: Self-description of work
wardrobe, March 2013
Value department stores primary destination
for workwear
Figure 4: Types of retailers shopped
for work clothes, March 2013
Comfort most important when
selecting workwear
Figure 5: Key important attributes
when shopping for work clothes, March 2013
Sales and special offers appeal to
shoppers when buying work clothes
Figure 6: Attitudes to work clothes,
March 2013
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