Description
In China, the infant food industry
is in the rapid development stage. In 2012, the cumulative shares of the top
five brands nearly reached 60% in China’s infant milk powder market. With the
increasing competitive market, the concentration ratio of infant milk powder
industry is continuously improved.
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In China, the high-end milk powder
market has been dominated by the foreign brands, including, Mead Johnson,
Dumex, Wyeth, Nestle and Abbott. In 2012, the total shares of the top five
foreign milk powder brands nearly reached 60% in China. In the first-tier
cities, the foreign milk powder has ranked the leading position since 2004 with
the market shares of more than 90%. The majority sales amount of national brand
milk powder is from in the market of the second and third-tier cities.
With the coming of the fourth baby
boom, it is predicted that the number of newborns every year will exceed 17
million and the 0-3-year-old babies will maintain about 50 million in the
future few years; the infant food market will focus on the formula milk powder
and food supplements. According to the estimations, in 2012, the scale of
China’s infant food market was about CNY 60 billion, among which, the formula
milk powder was CNY 51 billion accounting for 85% and the food supplements were
CNY 9 billion accounting for 15%. By 2015, the scale of China’s infant food
market will reach CNY 90 billion with nearly CNY 80 billion of formula milk
powder and CNY 10 billion of food supplements.
The composite growth rate of infant
formula milk powder market demand exceeds 15%; with the speeding-up of
urbanization, improvement of per capita income level and coming of the fourth
baby boom, it is predicted that China’s infant milk powder industry will usher
in the gold development period. The huge infant consumption groups are pregnant
with huge market space for China’s infant formula milk powder.
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