Significant volume growth is unlikely in the key UK
outbound leisure travel segment until there is a sustained revival in consumer
confidence and growth in household income. Even then growth rates are likely to
be modest compared with the pre-recessionary boom years. In the domestic
market, outside of the dominant self-drive segment, there is an underlying
shift towards domestic rail, which has become more competitive on cost and time
with air travel, as well as offering businesses a greener and more CSR-friendly
alternative.
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TABLE OF CONTENT
Introduction
Definition
Abbreviations
Executive Summary
The market
Slow growth pattern likely to
continue
Figure 1: Volume forecast of total
passengers uplifted at UK airports, 2008-18
Budget shift
Market factors
Spain and France remain favourite
destinations
Figure 2: Most popular overseas travel
destinations for UK residents, 2012
Domestic air losing out to rail
Figure 3: Passenger traffic, by UK
airport, 2012
Short-term pressure easing but
long-term hikes likely
Figure 4: Kerosene-type jet fuel
monthly average spot price and US$:£ monthly average spot exchange rate,
January 2007-March 2013
Companies, brands and innovation
easyJet grows through recession
Figure 5: Top ten UK-based airlines,
by passengers uplifted globally, 2012
Expansion plans
Flexible flying
Domestic long-haul
New pricing models
The consumer
Half of consumers fly on holiday
Figure 6: Purpose of flights taken
over the past 12 months, April 2013
Two thirds of flyers go once or
twice a year
Figure 7: Number of times flown in
the last 12 months, April 2013
Six in ten fly low-cost
Figure 8: Destination regions, types
of airline and classes of travel flown in the last 12 months, April 2013
Price must be right but flyers over
45 look beyond the fare
Figure 9: Important factors in
choosing an airline, April 2013
Upgrades, seating choice and free
flights top loyalty incentives
Figure 10: Likely incentives for
choosing a particular airline regularly, April 2013
Low appetite for low-cost, long-haul
Figure 11: Length of time people are
prepared to spend travelling by budget airline, April 2013
Consumers critical of hidden charges
Figure 12: Agreement with attitudes
towards air travel, April 2013
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