As women take more control of their
contraception, there is much the market can do to better target this
demographic. Women are better informed about the dangers of unprotected sex,
and are more likely to use condoms at the beginning of a relationship; however
marketing is currently aimed more at men. As the baby boom continues, and with
the rise of the over-50s, the market could see a boost in value from new
parents and ‘silver separators
To
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TABLE OF CONTENT
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Best and worst-case
forecast of UK condoms and lubricants market, 2008-18
Market factors
Figure 2: Manufacturer shares of UK
retail value sales of condoms, May 2013
Companies and innovation
Figure 3: New product launches in
sexual health market by private and own-label, 2009-13*
The consumer
Figure 4: Selected views on
contraception, July 2013
Figure 5: Most popular methods of
contraception used
What we think
Issues in the Market
How will changing population
dynamics impact the market?
Why are people still having
unprotected sex?
How can the market better target
women?
What role will own-label play in
this category?
Trend Application
Trend: Open Diary
Trend: Man in the Mirror
Mintel Futures: Old Gold
Market Drivers
Key points
Rise in birth rates taking people
out of the market
Figure 6: Key live birth data,
1981-2011
Change in family dynamics
Figure 7: Families, by family type,
UK, 1996 and 2012
Age of motherhood
Figure 8: Live births, by age of
mother, 2007-12
A rise in STI rates in young people
Figure 9: New diagnoses of sexually
transmitted infections in England and ratio of male to female, 2009-12
Trends in contraception methods
Figure 10: Trends in primary
contraceptive methods (England), 2007/08-2011/12*
Population changes
Figure 11: Trends in the age
structure of the UK population, by gender, 2008-18
Who’s Innovating?
Key points
Rise in own-label
Figure 12: New product launches in
sexual health market, by private and own-label, 2009-13*
Figure 13: Own-label contraception
products
Durex leads innovation
Figure 14: New product launches in
sexual health market, by company, Jan 2009-June 2013
Figure 15: Range of products from
durex
Market Size and Forecast
Key points
Premium condoms and price rises
contributing to growth
Figure 16: UK retail value sales of
condoms and female lubricants*, at current and constant prices, 2008-18
Condom category is predicted
continued growth
Figure 17: Best and worst-case
forecast of UK sales of condoms and female lubricants, 2008-18
Forecast methodology
Market Share
Key points
RB dominates market share
Figure 18: Manufacturer shares of UK
retail value sales of condoms, May 2012 to May 2013
Contact
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