Most consumers prefer to test fragrance
before they buy, resulting in sales from bricks and mortar stores eclipsing
online retail for fragrances. However, encouraging more buyers to venture
online could result in boosted sales for completely new or niche perfumes.
Innovative and dynamic communication should therefore be a key area of focus
for brands in order to help consumers make more informed product selections
from the home, such as harnessing the scope of new digital fragrance delivery
methods.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/mens-and-womens-fragrances-uk-august-2013
TABLE OF CONTENT
Introduction
Products covered in this report
Excluded
Abbreviations
Executive Summary
The market: Growth continues into
2013
Figure 1: UK best- and worst-case
forecast for value sales of men’s and women’s fragrances, 2008-18
Market drivers: Seniors offer the
highest potential for growth as the young adult population stalls
Product innovation: Own-label brands
challenge established multinational launches
Figure 2: New product launches in
fragrances, % by top 10 ultimate companies and other, 2012
The consumer: Use of fragrances and
scented products
Figure 3: Frequency of use of
fragrances and scented toiletries, July 2013
The consumer: Young adults need
education on fragrance concentration
Figure 4: Consumer knowledge of
fragrances, July 2013
What we think
Issues in the Market
Could growing concerns over
allergens be a blow for perfume?
How are celebrity fragrances
evolving?
Branded or bespoke?
How can new digital advances benefit
the fragrance industry and consumers?
Trend Application
Trend: Mood to Order
Trend: Guiding Choice
2015 Trend: Old Gold
Market Drivers
Key points
Perfume remains a popular choice for
gifting
Figure 5: Items bought as gifts,
Christmas 2012, January 2013
Reduction in international journeys
could impact Duty-Free sales
Figure 6: Overseas journeys (all
purposes), by region, 2007-12
Seniors offer highest potential for
growth
Figure 7: Trends in the age
structure of the UK population, 2008-18
Growth in the ‘heavy use’ C2 group
is a positive for the fragrance market
Figure 8: Adult population trends,
by socio-economic group, 2008-18
Employment figures predicted to rise
by 2018
Figure 9: Adults in full time
employment and usage of any type of fragrance, by age, July 2013
The animal testing ban and its
impact on fragrances
Increasing EU ingredient regulations
Who’s Innovating?
Key points
Women’s fragrances lead NPD
Figure 10: Fragrance launches, by
category, 2009-12
New product launches by company,
2012
Figure 11: New product launches in
fragrances, % by top 10 ultimate companies and other, 2012
Seasonal launches grow in prevalence
Figure 12: New product launches for
fragrances, by top 5 claims (excluding male and female), 2009-May 2013
New products dominate, but
relaunches gain more momentum
Figure 13: New product launches, %
share, by launch type, 2009-May2013
Fragrance trends
Middle Eastern notes add a touch of
Arabian luxury
Figure 14: Selected launches that
take inspiration from the Middle East, 2013
Rose remains a dominant note
Figure 15: Selected launches that
highlight the provenance of their rose content, 2013
Celebrity fragrances continue to
emerge
Figure 16: Examples of celebrity
fragrance launches, 2012-13
Men’s fragrances offer a touch of
fantasy
Figure 17: Selected launches for men,
2012-13
Beyond the norm
To
Buy The Copy of This Report Visit:
http://www.marketresearchreports.biz/analysis/172872
Market Size and Forecast
Key points
Fragrance growth paces on
Figure 18: Value sale of fragrances
2008-18
The future
Figure 19: UK best- and worst-case
forecast for value sales of men’s and women’s fragrances, 2008-18
Forecast Methodology
Segment Performance
Key points
Segment overview & comparison
Figure 20: UK retail value sales of
fragrances, by sector, 2011-13
Market Share
Key points
Manufacturers Shares
Figure 21: Manufacturers’ shares in
fragrances, 2012
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll
Free: 866-997-4948
No comments:
Post a Comment