Description
Packaging is one of the factors
critical to product marketing strategy with the key objective of glamorizing
product for directing consumers’ attention. Packaging’s key purpose is to
protect the content it stores and to enhance the visual and physical properties
that make it stand out from the crowd, and connect with consumers as part of
the brand experience. There are various types of materials used in packaging
and also different types of packaging containers are manufactured and deployed
across consumer products industries. ‘Cans’ is one such segment within the
consumer packaging industry.
To
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Metal cans are used for packing wide
range of products, including beverages, processed foods, aerosol products,
paints, medicines and many other products. Most cans are cylindrical in shape.
A beverage can is a metal container devised to store a fixed amount of liquid
products like carbonated soft drinks, alcoholic beverages, fruit juices, teas,
tisanes, and energy drinks among others. Beverage cans are either made of
aluminum or tin-plated steel. Metal beverage cans and their parts are primarily
made from aluminum and steel, and are usually offered in two and three piece
varieties.
Geographically, Europe and Asia
& EMEA are the largest packaging industries while in terms of end market
demand, food and beverages industries account for the maximum usage. Taking
into account the type of materials used in manufacturing packaging containers,
flexible packaging tops the list, however rigid plastics and metals are the
major materials of choice. Within the metal packaging, the maximum usage is
claimed by beverage can manufacturing segment.
This report discusses the global
beverage can market; also analyzing the global packaging industry as a whole.
Regions of focus include the US, Europe and China. Furthermore, market dynamics
such as key trends and development; and challenges are analyzed in depth. The
key factors which are anticipated to drive market growth include factors like
increased alumina and crude steel production, rising consumption levels of
canned beverages and increasing global GDP per capita. On the contention front,
the global beverage can market is reined by 3 major players namely, Rexam Plc,
Ball Corporation, and Crown holdings. The competitive landscape along with the
profiles of leading industry players are also added herein.
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