Description
The lighting industry is a large,
global and yet fragmented market place. The fragmentation is driven both by
technology differentiation and customer need diversity. The technologies vying
for market share include incandescent lamp, compact fluorescent lamp (CFL),
halogen lamp, light-emitting diodes (LEDs) and, most recently, organic light
emitting diodes (OLED). The target markets are also very diverse, each serving
different needs and demanding different price points. These markets include;
- Residential
- Architectural
- Hospitality
- Shop
- Industrial
- Office
- Outdoor
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OLED and LED lighting are both solid-state
technologies and offer overlapping value propositions per market segment. They
will therefore compete directly in many instances. LED lighting has come a long
way and offers a better performance than OLEDs, and that at a lower cost. OLED
lighting will therefore only gain market success if it clearly defines its
unique selling points and carves out initial market niches.
A radar chart comparing the current
attributes of OLED and LED lighting
This report is divided into two
parts: (a) technology and (b) market assessment. The first offers a
comprehensive yet detailed overview of both LED and OLED lighting, going
through fabrication processes, material compositions, technology roadmaps, and
key players. The device attributes of each technology are also critically
assessed, examining parameters such as colour warmth and controllability,
flexibility, efficiency, surface emission, lifetime, wafer size, and luminaire
design.
The second section offers a blunt
market assessment. Detailed cost projection roadmaps are developed, factoring
in estimated cost evolution of the integrated substrates, encapsulation layers
and materials. Changes in system configuration and material composition
required to enable the cost roadmaps are outlined. We also factor in production
costs including capital and labour. Values are expressed in units of $/unit and
$/klm.
The value proposition of OLEDs for
all market segments is critically analysed. For each assessment, IDTechEx
Research examines parameters such as light quality, form factor, technology mix
diversity, price sensitivity, light controllability, lifetime and light
intensity. The report also rigorously compares the performance of OLED and LED
devices using the above parameters.
IDTechEx Research then develops detailed
market forecasts. Here, we estimate the market share of OLEDs per lighting
market segment, calculate the total lighting area per sector, estimate the
lumen output per segment, and forecast the equivalent number of units sold per
sector. Combining all our analysis, we forecast the monetary value of the
market at module level per market segment.
Contact
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