Description
The spirits market in Brazil has
seen mixed performances across different segments. While lower priced alcoholic
beverages, such as cachaça, have seen volume retail sales fall, higher priced
segments, like whiskey and vodka, are enjoying robust growth.
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TABLE OF CONTENT
Introduction
Definitions
Abbreviations
Executive Summary
The market
Figure 1: Sales of spirits in
Brazil, by volume, 2007-12
Figure 2: Retail sales of spirits in
Brazil, by value, 2007-12
Figure 3: Retail sales of spirits in
Brazil, by segment, by volume, 2010-12
Figure 4: Retail value sales of
spirits, by segment, 2010-12
Forecast
Figure 5: Value retail sales of
spirits in Brazil, 2008-18
Figure 6: Volume retail sales of
spirits in Brazil, 2008-18
Companies
Figure 7: Market share of leading
companies in the spirits retail market in Brazil, by volume, 2010-12
Figure 8: Market shares of leading
companies in the spirits retail market in Brazil, by value, 2010-12
The issues
A new kind of consumer is boosting
the whiskey segment in Brazil
Figure 9: Consumption of
whiskey/bourbon, “neat” or mixed with energy drinks, January 2013
In the wake of economic development,
the vodka segment has strong potential in Brazil
Figure 10: Agreement with the
statement \"I’m drinking more distilled spirits than last year\", by
socio-economic group, January 2013
The cachaça category, the most
typically Brazilian spirit, poses challenges and opportunities
Figure 11: Consumption of cachaça,
“neat” or as part of a cocktail, by age group, January 2013
Ready-to-drink cocktails (RTDs) in
Brazil are ready for new developments
Figure 12: Place of purchase of
RTDs, bottles or cans (e.g., Smirnoff Ice), January 2013
What we think
A New Kind of Consumer is Boosting
the Whiskey Category in Brazil
Key points
Brands are the main quality
indicator in the category for Brazilian consumers
Figure 13: Brazil volume retail
sales of spirits and whiskey, 2010-12
Figure 14: Agreement with the
statement \"I\'m drinking more spirits than last year,\" by type of
spirit drunk, January 2013
Figure 15: Agreement with the
statement \"Buying well-known brands makes me feel good about
myself,\" by socioeconomic group, January 2013
Contact
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