Consumers rely on OTC contraceptive products for planned
protection from pregnancy and diseases, as well as when they need a backup
method of birth control. However, this market has some significant challenges.
Contraceptive usage is strongly driven by relationship status, there is a
stronger focus on pregnancy prevention over STD/STI prevention, and developing
the market among older adults will require tailored messaging and products.
To
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Table
of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. retail sales
and fan chart forecast of contraceptives and personal lubricants, at current
prices, 2008-18
Market factors
Younger adults are putting off
having children
More adults getting divorced
Increasing incidence of STDs/STIs
across the U.S.
Government actions impact access to
competitive products and Plan B
Segment performance
Figure 2: Total U.S. retail sales of
contraceptives and personal lubricants, by segment, at current prices, 2011 and
2013
Market players
Figure 3: Share of MULO sales of
contraceptives and personal lubricants, by leading companies, 2013
The consumer
Contraceptive usage highest amongst
those aged 18-34 and decreases with age
Figure 4: Usage of contraceptives
and personal lubricants, by age, April 2013
Only 37% agree that it’s important
to be personally responsible for contraception
Condom users stick with the brands
that they know
Figure 5: Condom usage, April 2013
Lubrication and experience
enhancement most popular condom benefits
Figure 6: Have used or would consider
trying types of condom products, April 2013
Personal lubricants used to enhance
sexual experiences
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