Worldwide Business Survey: Mobile Marketing and Advertising Market Forecast

Description

Overview:

People often categorize mobile marketing within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.  We define each here to create a reference regarding the relationship of each to mobile marketing.

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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers.  Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad. Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.

Target Audience:

• Traditional media outlets
• Mobile network operators
• Mobile platform developers
• Mobile advertising networks
• Marketing and advertising agencies
• Smartphone and tablet manufacturers
• Mobile search and content aggregators

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