Description
Many Americans have not recovered
from the financial impact of the Great Recession resulting in a rise in the
percentage of Americans who are downwardly mobile. These adults need products
and services commonly associated with a middle-class lifestyle buy at budget
rates as well as services (childcare, transportation) that extend their hours
of operation to support those working non-traditional hours.
To
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Table of Content
Scope and Themes
What you need to know
Definitions
Mintel’s consumer survey
Experian Marketing Services consumer
survey
Bureau of Labor Statistics survey of
households
Data sources
Demographic data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The new normal: high underemployment
Figure 1: Unemployment rate
(percent) actual and projected, 2007-17
Market drivers
Figure 2: GDP (percent change from
previous period), Q1 2007-Q3 2013
Profile of the under- and unemployed
based on BLS definitions
Unemployed
Underemployed
Profile of the under- and unemployed
based on Mintel’s expanded definition
Marketing strategies
Issues and insights
Consumer research highlights
Attitudes toward debt
Figure 3: Select attitudes toward
debt, by net of under- or unemployed and neither under- nor unemployed, April
2013
Methods for saving money on
groceries
Figure 4: Methods for saving money
on groceries, by underemployed and unemployed, April 2013
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