Multimedia chipsets deal with video
processing and audio processing and are crucial for various electronic devices.
These chipsets are highly popular and are at the heart of any electronic device
because they not only help to reduce the cost but also offer powerful
specifications that differentiate the devices from each other. The global
multimedia chipset market is segmented on the basis of the end-product into
five segments, namely digital TV, set-top box, DVD/ home media players, digital
camera, and digital signal processor. The market can also be segmented on the
basis of the functionality provided in audio, video, and graphics.
To
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The global market for multimedia
chipsets is expected to show a steady growth during the forecasted period
resulting into a multi-billion dollar market with substantial CAGR. Five years
down the line, Asia is expected to be a market leader followed by North America
because of the growing purchasing power of the population and their shift
towards new multimedia technologies.
Some of the key factors driving this
market include inventions and developments of new multimedia technologies, the
growing consumer base in Asia, insatiable appetite of consumers looking for a
perfect display, marketing and hype created by innovative devices like tablets
that are similar to paper quality display which encourages consumers to buy new
multimedia devices, and technological advancement. One of the major restraints
to the growth of this market is that it requires a high fixed cost to set up a
production unit. The market players have to utilize many resources in research
and development to stay ahead in the competition.
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