Description
Product recalls from major brands
have plagued the market for OTC analgesic remedies, causing consumers to turn
to private label brands, external ways to treat pain, and alternative remedies.
Brands can consider various new product innovations as well as using social
media to connect with consumers.
To
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TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. sales and fan
chart forecast of OTC analgesics, at current prices, 2008-18
Treating pain
Figure 2: Pain experienced and ways
in which common pains are treated, April 2013
Segment snapshots
Market factors: Aging population
Retail share and growth
Key players
The consumer
Store brands vs. brand names
Figure 3: Attitudes toward store
brands and name brands, April 2013
Determining how to treat pain
Figure 4: Ways to determine how to
treat pain, April 2013
Attitudes toward pain remedies
Figure 5: Attitudes toward pain,
April 2013
What we think
Issues and Insights
How to help brands differentiate
from private label products
The issues
The implications
Limited category brand innovation
The issues
The implications
Consumers concerned about using
orally ingested products
The issues
The implications
Internal analgesic liquids
experience very low penetration and sales/market share. How can brands increase
usage of this format?
The issues
The implications
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