The biggest competition for frozen pizza brands is
consumers’ return to restaurant pizza as spending power revives alongside the
recovering economy. Frozen brands must work harder to improve the quality of
their products so that they can better compete with restaurant pizza. Doing so
will require improving recipes, variety, and healthfulness, as well as the
addition of side dishes that fit the same criteria.
To Read the
Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/pizza-at-retail-us-july-2013
TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
A declining market as spending power
returns
Figure 1: Total market sales and fan
chart forecast of pizza at retail, at current prices, 2008-18
Economic rebound dents sales, but
demographic factors help
Figure 2: U.S. child population
changes, 2013-18
Supermarkets account for 60% of the
market
Figure 3: Sales of pizza at retail,
by channel, 2011 and 2013
Four major players
The consumer
Seven in 10 report eating
frozen/refrigerated pizza in last six months
Figure 4: Types of pizza eaten last
6 months, by age, April 2013
Roughly seven in 10 agree frozen
pizza helps deal with immediate hunger
Figure 5: Attitudes toward
store-bought pizza, April 2013
About Us
MarketResearchReports.Biz
is the most comprehensive collection of market research reports.
MarketResearchReports.Biz services are especially designed to save time and
money of our clients. We are a one stop solution for all your research needs,
our main offerings are syndicated research reports, custom research,
subscription access and consulting services. We serve all sizes and types of
companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
USA – Canada Toll Free: 866-997-4948
No comments:
Post a Comment