Description
Engaging with underbanked Hispanics
is not a one-off process. Hispanics who do begin using banking products need to
be convinced of their ongoing value in order to stay engaged. In addition,
Hispanics who do use some banking products can always be educated about other
products that they might not be utilizing to their maximum benefit. Marketers
can target specific Hispanic goals to tap into Hispanic optimism that is both
engrained in the culture but also growing with the economic recovery.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/hispanic-consumers-and-financial-services-us-july-2013
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Underserved Hispanic market presents
untapped opportunity
Figure 1: Incidence of banking and
investment product usage, by race/Hispanic origin, October 2011-November 2012
Nearly one-third of Hispanic
consumers are underbanked
Figure 2: Percentage of population
that is unbanked/underbanked consumers, by race/Hispanic origin, 2011
Figure 3: Level of optimism about
household financial situation, by race/Hispanic origin, 2007-12
More than 70% of Hispanics are
without a retirement plan
Figure 4: Incidence of retirement
savings plan ownership, Hispanics by income, March 2013
Hispanics approaching retirement
lack funds
Figure 5: Reasons for not having a
retirement plan, Hispanics without a retirement plan by age, March 2013
Buying home, paying debt, and saving
are top goals
Figure 6: Financial goals over the
next two to three years, Hispanics overall, March 2013
Hispanics seek financial information
from friends/family
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll
Free: 866-997-4948
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