TABLE OF CONTENT
Introduction
Definition
Shampoo and conditioners
Hair colourants
Hair styling agents
Methodology
Abbreviations
To
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Executive Summary
The market
Figure 1: China hair care market
forecast, total value sales 2008-18
Figure 2: China hair care market by
segments 2008-2018
Companies and brands
Figure 3: China hair care market,
retail market share by company type, 2012
The consumer
Figure 4: Frequency of using hair
care products overall, February 2013
Figure 5: Current hair and scalp
problems, February 2013
Attitudes vary by gender
Figure 6: Current hair and scalp
problems, by gender, February 2013
Up-selling to the higher income
groups
Figure 7: Frequency of using hair
care products, by monthly personal income, February 2013
City-specific solutions
The Market
Key points
Hair care market overview
Figure 8: The China hair care
market, value sales 2008-18
Figure 9: China consumer price index
during January 2010 Jan-2013 Jan
Segmentation – Shampoo and
conditioner dominate
Figure 10: The China hair care
market, by segment, 2008-18
Hair care market forecast– A new
chapter for growth
Figure 11: The China hair care
market forecast chart, total value sales 2008-18
Shampoo and conditioner forecast –
Looking for a healthier scalp
Figure 12: The China hair shampoo
and conditioner market forecast chart, value sales 2008-18
Hair colourant forecast – Targeting
different demographics
Figure 13: The China hair colourant
market forecast chart, value sales 2008-18
Hair styling forecast – Styling for
a competitive edge in business
Figure 14: The China hair styling
market forecast chart, value sales 2008-18
Figure 15: The launch post of GQ
China in October 2009 coined the phrase “new Chinese gentlemen”, 2009
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