Google’s mobile advertising business
continues to fuel impressive growth for the online search engine pioneer.
Google has much at stake in the worldwide shift from desktop advertising to
mobile advertising. The company has taken various measures to brace for the
shift. It acquired mobile-related corporate vehicles, notably Android (2005),
YouTube (2006), DoubleClick (2007), AdMob (2009) and Motorola Mobility (2012),
and launched mobile marketing tools like the Google Playbook (2013).
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/google-in-mobile-marketing
This research addresses the
following:
Competitive Landscape: The current shape of the mobile advertising landscape and
Google’s fit within it. Google’s current strategies: How has its strategy paid
off and who are the biggest competitor’s to Google in mobile advertising.
Advertising Products: Google’s current advertising products. What’s next for
Google’s product strategy (i.e., in-app advertising, search advertising).
Strategic Direction: Google’s strategy in light of other mobile advertising
powerhouses entering the landscape. How Facebook and Apple’s strategies differ
from Google’s
Recent Happenings: Recent strategic moves Google has made to grow its market
share in mobile advertising. How Facebook and Apple countered Google’s
strategy. Relevant recent events that have occurred affecting Google’s strategy
(i.e., MMA standardizations of mobile ads)
Recommendations for Marketers: What marketers need to do to optimize their spending with
Google, Facebook, and others. What is the best strategy for advertising buyers
in the next five years.
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