The Indian Tablet Market has been
evolving since the introduction of the Android based 7” Samsung Galaxy Tab and
the Olive Pad VT100 in October 2010. The Indian tablet industry is among the
fastest growing markets around the world, witnessing an increasing growth in
demand and the emergence of various players in the industry. While the market
is dominated by international brands, the emergence of various low cost
indigenous brands has made tablets accessible to the price conscious Indian
consumer. The segment’s growth is also driven by factors such as increased
consumer awareness, launch of faster and price effective data technologies and
the emergence of various models in different price bands. The positive growth
outlook of the industry is supported by the efforts undertaken by various
brands to position tablets as a first computer for Indian consumers.
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The report ‘Assessment of the Indian
Tablet Market’ highlights latest key trends emerging in the market along with
initiatives being taken by the major service providers. Strategies and position
of new entrants in the market has been studied. The current market scenario and
future prospects of the sector has also been examined along with the challenges
the sector is facing. The report contains latest verbatim of industry experts.
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