Friday, 5 July 2013

Recent Report: OLED vs LED Lighting Market Growth 2013-2023


Primary author: Dr Norman Bardsley, Bardsley Consulting

Co-author: Dr Khasha Ghaffarzadeh, Head of Consulting, IDTechEx

The lighting industry is a large, global and yet fragmented market place. The fragmentation is driven both by technology differentiation and customer need diversity. The technologies vying for market share include incandescent lamp, compact fluorescent lamp (CFL), halogen lamp, light-emitting diodes (LEDs) and, most recently, organic light emitting diodes (OLED). The target markets are also very diverse, each serving different needs and demanding different price points. These markets include residential, architectural, hospitality, shop, industrial, office, and outdoor.




OLED and LED lighting are both solid-state technologies and offer overlapping value propositions per market segment. They will therefore compete directly in many instances. LED lighting has come a long way and offers a better performance than OLEDs, and that at a lower cost. OLED lighting will therefore only gain market success if it clearly defines its unique selling points and carves out initial market niches.

This report is divided into two parts: (a) technology and (b) market assessment. The first offers a comprehensive yet detailed overview of both LED and OLED lighting, going through fabrication processes, material compositions, technology roadmaps, and key players. The device attributes of each technology are also critically assessed, examining parameters such as colour warmth and controllability, flexibility, efficiency, surface emission, lifetime, wafer size, and luminaire design.

The second section offers a blunt market assessment. Detailed cost projection roadmaps are developed, factoring in estimated cost evolution of the integrated substrates, encapsulation layers and materials. Changes in system configuration and material composition required to enable the cost roadmaps are outlined. We also factor in production costs including capital and labour. Values are expressed in units of $/unit and $/klm.

The value proposition of OLEDs for all market segments is critically analysed. For each assessment, IDTechEx Research examines parameters such as light quality, form factor, technology mix diversity, price sensitivity, light controllability, lifetime and light intensity. The report also rigorously compares the performance of OLED and LED devices using the above parameters.

IDTechEx Research then develops detailed market forecasts. Here, we estimate the market share of OLEDs per lighting market segment, calculate the total lighting area per sector, estimate the lumen output per segment, and forecast the equivalent number of units sold per sector. Combining all our analysis, we forecast the monetary value of the market at module level per market segment.

We forecast the market will grow to 1.3 billion USD in 2023 and initially grow at a rapid rate of 40-50% annually, although the initial market base in very small. We contextualise our assessment by expressing our market forecast in units of equivalent 60W incandescent bulbs. 

We assess the implications of our market forecast for the global capital investment and production capacity. We compare the market size to that of LEDs (including automotive, backplane and residential) at module level. Production capacities are compared too to further set out forecasts in prospective. Our methodology is clearly laid out in the report, as are all our underlying assumptions.

Access to Raw Data

In addition to the report - in PDF format - you can request to receive a spreadsheet in Excel format giving you access to the key data contained in tables throughout the report.

Analyst access from IDTechEx

All report purchases include up to 30 minutes telephone time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.


To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/170470




About Us


MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
USA – Canada Toll Free: 866-997-4948

No comments:

Post a Comment