One area where there could be potential is for a
kind of ‘budget plus’ club, where elements of the budget format are retained
but with a wider range of facilities in order to broaden appeal.
Introduction
Definition
Abbreviations
To
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Executive Summary
The market
Figure 1: UK health and fitness club
market, 2007-17
Market drivers
Figure 2: Trends in Body Mass Index
(BMI) of adults in England, by gender, 2008-11
Companies, brands and innovation
Figure 3: Leading UK health and
fitness club operators, by number of clubs and members, 2013
The consumer
Considerable scope for expansion
Figure 4: Current usage of private
health and fitness clubs, April 2013
Monthly payments predominate
Figure 5: How people pay for health
and fitness club usage, April 2013
Image and weight loss biggest motivations
for current users
Figure 6: Motivations for joining a
health and fitness club – current users, April 2013
Potential users motivated by weight
loss
Figure 7: Motivations for joining a
health and fitness club – potential users, April 2013
Increased flexibility is key to
encouraging potential users
Figure 8: Factors which might
encourage potential users to join or rejoin a health and fitness club, April
2013
Cost is main reason for lapsing
Figure 9: Reasons for no longer
using a health and fitness club, April 2013
Cost and apathy main objections for
non-users
Figure 10: Reasons for not using a
health and fitness club, April 2013
Home is where the heart is
Figure 11: Attitudes towards health
and fitness clubs, April 2013
Technology products provide
competition and opportunities for operators
Figure 12: Fitness and exercise
technology product usage, April 2013
What we think
Issues in the Market
Is there still potential for new
club formats?
How can clubs better target women?
How can non-budget clubs counter the
threat from budget rivals?
Where are future users most likely
to come from and what would encourage them to join or rejoin?
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